In the 3rd
and 4th week, we mainly focus on Psychology and Cognition in Online
Social Network and a lot of concepts and real-life examples are raised in the
lecture, I am aroused by the Hierarchy of Cognition.
Let’s go through the
concept first. In the year of 1983, Kitchener,
K.S. divided the cognition into three levels:
Level 1: Cognition: individuals memorize,
read, write, and perceive media
Level 2: Metacognition: individuals
monitor their own progress when they are engaged in these first-order tasks
Level 3: Epistemic Cognition: individuals
reflect on the limits of knowing, the certainty of knowing, and criteria of
knowing.
So what will happen when
we take these concepts into social network? In my opinion, we can consider the
level 1 as data, level 2 as information and level 3 as knowledge. Today’s
social media provider mainly engaged in the functions of the 2nd
level maybe because the 1st level is too easy and the 3rd
is too abstract to implement.
Actually I find a very
good way to facilitate user experience at a metacognition level: allowing user
to send real-time comments which will appear directly on a video so you can
watch a video and check the comments or opinion made by others at the same
time. As I know, there are three social website (Acfun , Bilibili and Tudou) have
already implemented this kind of function (imitate from the Japanese website
Niconico).
Video-sharing become
much more interactive with everyone watching the same video discussing
together, sharing their own understanding, knowledge and fun, these are all
about the level of metacognition. It sounds perfect but just like the other
social-network features, interaction dose not always bring good things.
Sometimes meaningless messages may cover the whole screen making the viewer
seriously interfered. And it seems to be more frequency that people split up
into two groups and attack each other in the video with such features.
So,
what’s your opinion? Do you think other video-sharing website would improve its
user-experience in this way, why or why not?
References:
Nico Nico Douga –Wikipedia: http://en.wikipedia.org/wiki/Nico_Nico_Douga
视频弹幕网站- Wikipedia:
